Alfredo Candela CEO and owner _ “Digitalization, when properly understood, can support every stage of wine creation, communication, and marketing” From Yecla, Barahonda has become a benchmark for those who view wine as an expression of territory, tradition, and...
Íñigo Torres Managing Director of Grupo Rioja _ “Connecting with young audiences requires integrating technology” In a region like La Rioja, where wine represents history, culture, and collective pride, every glass poured at an event such as “De Crianzas con...
Natalia Murúa Head of Communication and Marketing _ “We wanted the user to imagine the experience before arriving” In Laguardia, nestled beneath the Sierra de Cantabria, Bodegas Luis Alegre — a Muriel Wines brand — has taken another step in its digital...
Mireia Pujol Busquets Deputy Director of Alta Alella _ “Technology doesn’t replace craftsmanship — it complements it.” Alta Alella Wineries, located in the heart of the Alella Designation of Origin and just a few kilometers from Barcelona, is a perfect example...
Chelo Miñana Director of Wine Tourism at Masaveu Wineries _ “We offer tailor-made experiences thanks to personalized digital tools.” Although tradition plays a fundamental role in the world of winemaking, digitalisation has also been a key factor in the evolution of...
Raúl Gil Director of International Trade and Marketing _ “We want each user, from their first interaction with the website, to feel like they are starting a journey with us.” The digital renovation of Bodegas Marqués de Cáceres marks a before and after in its...
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